3 ways FareHarbor Account Managers helped operators improve revenue and efficiency

Running a successful tour or activity business isn’t just about having the right technology. It’s about knowing how to use those tools and resources to solve challenges, improve operations, and uncover new growth opportunities.

FareHarbor’s Account Management team works closely with our operators to do exactly that. Combining industry expertise with a deep understanding of the platform, our Account Managers provide tailored recommendations designed to help businesses grow sales, improve efficiency, and get more value from FareHarbor.

Here are three examples of how FareHarbor Account Managers helped operators turn everyday obstacles into measurable results. 

Improved conversions through a simplified booking experience

Account Manager: Rebekah 

Challenge

A railroad operator based out of the US East Coast was receiving a high number of customer phone calls due to a confusing booking flow. Not only did this create extra work for staff, but it also hurt conversions. 

At the time, the operator offered six separate items for six different train cars all at varying price points. With so many choices, customers often didn’t have enough knowledge of the train experiences to confidently decide which option best suited their needs. 

Growth suggestion

To reduce confusion, Account Manager Rebekah suggested simplifying their booking flow by consolidating the six items into two clearer options. Together, they refreshed the booking experience by  updating descriptions, improving headlines, and enabling the “search by date” functionality to help customers find what they’re looking for.

Results

The updates to their booking flow reduced customer confusion and provided a seamless online booking experience which led to stronger conversions and higher customer satisfaction.

Creating new revenue through affiliate partnerships

Account Manager: Stephanie 

Challenge

One Florida outdoor rental operator was performing well but had an opportunity to generate additional revenue from the customers already visiting their website.

Growth action

As a partner of the FareHarbor Distribution Network (FHDN), FareHarbor’s own affiliate network, this operator could earn commission by promoting complementary local experiences. 

Account Manager Stephanie recommended that they build a page on their website called “Our Local Partners” featuring experiences available through their FHDN partnerships. This increased visibility for their affiliate links and made it easier for customers to discover and book nearby activities. 

Results

By better promoting local partners through the FHDN, this operator unlocked an additional revenue stream without adding new inventory or increasing operational complexity. The result was more commission revenue and greater value delivered to customers looking for additional things to do in the area. 

Reducing gift card fraud while protecting revenue

Account Manager: James 

Challenge

After dealing with several fraudulent gift card cases, one Appalachian helicopter tour operator decided to stop selling gift cards altogether. While this reduced risk, it also eliminated a valuable source of profit. 

Growth action

Recognizing the opportunity, Account Manager James convinced them to reintroduce their gift card item using an optimized setup that enabled notifications. With a clear record of every gift card purchase, this operator gained greater visibility into each transaction and improved their ability to address disputes when they arose. 

Results

The operator was able to confidently offer gift cards again while reducing the risk of future fraud-related issues, providing greater peace of mind for the team managing the program. Additionally, restoring gift card sales created a profitable revenue stream that would have otherwise been lost. 

A smart strategy can make all the difference

Whether it’s optimizing a booking flow, creating new revenue opportunities, or finding better ways to use existing features, small improvements can have a significant impact on your business.

FareHarbor Account Managers work closely with operators to identify opportunities like these every day, helping them get the most out of their tools and continue growing with confidence.

Request a demo to discover how FareHarbor can support your business.