5 reasons top operators are switching to FareHarbor Sites
On average, operators who make the switch see a 10.1% boost in conversion rate.
In today’s travel market, your website is your most powerful booking tool. That’s why more and more tour and activity operators are switching to FareHarbor Sites: high-performing, professionally built websites designed to drive more direct bookings.
On average, operators who make the switch see a 10.1% boost in conversion rate — effortlessly turning more visitors into paying customers.
What makes a FareHarbor website stand out? It’s not just the clean design or mobile optimization — it’s the real business results. Here’s why leading operators are making the move, and how FareHarbor websites deliver measurable impact from day one.
1. Built for bookings. Backed by results.
When you run a busy operation, your website needs to do more than just look good — it has to convert. FareHarbor Sites are built specifically for tour operators, using industry data, mobile-first UX design, and years of booking experience to create custom websites that drive results.
Real results in action
After implementing a FareHarbor website, Jamie’s Whaling Station, a long-established tour operator, grew online bookings from just 20% to 60% of their total reservations.
“Our new FareHarbor site increased online bookings to 50–60% of total bookings [from about 20%]. It’s been a game-changer for capturing more direct bookings.” – Adam Doolittle, General Manager
2. SEO that actually moves the needle
FareHarbor websites don’t just set you up with a clean layout, they’re backed by smart SEO strategies to help travelers actually find you. That means more visibility, higher search rankings, and traffic that turns into revenue.
Real results in action
With a FareHarbor website built for search, Phuket Elephant Sanctuary gained over 6,500 indexed keywords and increased organic traffic by 36% in only two months.
“The booking process on the website is very smooth. Confirmation emails are being sent out and making payments is very easy for visitors.” – Vincent Gerards, General Manager
3. Seamless FareHarbor integration
Never worry about a missed or double booking again! With FareHarbor sites, updates sync fast, booking flows are smooth, and everything just works, without relying on plugins or outside developers.
Real results in action
Reindeer Farm, a family-run attraction in Alaska, scaled from 10 to 500 daily bookings thanks to FareHarbor’s all-in-one solution — including QR code scanning, seasonal tour updates, and mobile-first booking flows.
“Our business has grown so much since we started with FareHarbor. With the help of the software, we had more time to improve and expand our offerings.” – Lauren Waite, Manager
4. An expert team behind your site
FareHarbor Sites isn’t a DIY website builder. It’s a full-service solution backed by real designers, developers, and tourism experts who understand your business and your goals. Whether you want to scale up or simplify, we’re ready to help.
Real results in action
A rafting operator in the US saw a 500% increase in organic traffic and quadrupled their revenue after launching a FareHarbor website with expert SEO support and conversion-first design.
5. Worth the investment
We understand investing in a website can be a big decision, but for many operators, the value is undeniable. With increased bookings, better SEO, and fewer tech headaches, operators often say their FareHarbor website has transformed how they do business.
Real results in action
From a 75% revenue boost for a comedy club to hours saved weekly by a kayak outfitter, six different operators saw major gains after switching to a FareHarbor Site.
Ready to switch?
If you’re ready for a website that’s fast, secure, optimized for bookings, and supported by a team that gets your business — a FareHarbor website might be your next best move.
Explore FareHarbor Websites and get started today.
