Marketing

How QR codes help tour operators manage holiday crowds

The holidays can bring a wave of activity for tour operators. Whether you see a spike in walk-in bookings or you are managing a major annual event, you know how important it is to keep your operations running smoothly.

QR codes offer a simple way to ease that holiday pressure. They help you move customers through your location faster, reduce lines, and keep your team focused on delivering a great experience.

In this quick action item, you will learn practical ways to use QR codes for bookings and check-ins so you can save time and keep the season stress-free.

QR codes for last-minute bookings

QR codes are especially useful if you run holiday events or see steady walk-up traffic. Experiences like holiday light displays or festivals often lead to long lines and more on-the-spot bookings.

By posting QR codes at your location, you can direct walk-in or drive-through customers to a specific item or book flow. This works well for general admission experiences and helps keep people moving through the entry point.

You can also use QR codes to reduce overall wait times. Customers in line can book online while they wait, which helps your team check in guests faster and keep the flow steady.

Pro tip: Set up an online reference tag for every QR code. You will see how many bookings come directly from that link and gain insight into conversion rate, customer behavior, and walk-up demand patterns.

QR codes for quick and easy check-in

QR codes are also an effective tool for speeding up your check-in process. You can enable tickets and confirmation emails to generate with a QR code that your staff can scan the moment customers arrive. With FareHarbor’s mobile QR code scanning, all you need is a smartphone to check guests in quickly and accurately.

Creating an express line for customers who booked online is another way to move people through your entry point with less effort from your team. It gives customers a clear incentive to book ahead and helps reduce congestion on busy days. You can also reduce crowds by offering a digital Waitlist.

FareHarbor also supports offline QR code scanning, which keeps your check-in process running even if your internet connection becomes unreliable. You can greet guests with confidence, no matter where your activity takes place.

Stay prepared for the holiday rush

We hope this quick tip helps you feel more prepared for the busy months ahead. QR codes let you shorten lines, simplify check-ins, and give customers a faster path from arrival to activity.

Ready for more ideas to support your season? Explore our holiday marketing tips for tour operators for practical ways to reach customers and drive more bookings.

 

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