How to use Compass: Real strategies to grow your tour business

From boosting your revenue to optimizing your marketing or mastering FareHarbor tools, Compass is packed with content that’s made for tour, activity, and attraction operators like you. 

But we get it — there’s a lot to explore. So to help you get started, we’ve rounded up three of the many high-impact ways you can use Compass to grow your business and your industry knowledge.

Diversify your revenue with the Channel Mix Fix Strategy

Your channel mix refers to the different pathways your business uses to get bookings — including direct bookings, in-person sales, affiliate partnerships, online travel agents (OTAs), and more. 

If you’re relying on just one or two sources for bookings, you may be leaving potential revenue on the table. 

That’s where The Channel Mix Fix Strategy comes in. 

By implementing this strategy, you are able to diversify your distribution, reduce risk, and expand your reach. For example, if your business slows down in the shoulder season, you can work with an OTA to increase visibility and fill more seats — without relying solely on your website or local traffic.

Explore these channel mix topics:

• What is Channel Mix? And why tour operators should care
• The Channel Mix Fix Strategy: FareHarbor’s formula for maximizing bookings
• Why every tour operator should leverage the FareHarbor Distribution Network
• Mastering affiliate partnerships: A beginner’s guide
• How to work with large OTAs and affiliates: Q&A with our Director of Connectivity

Skyrocket your website traffic with smarter SEO

Mastering every part of your marketing strategy can feel overwhelming. That’s why it helps to focus on one tactic at a time.

Today’s spotlight is… search engine optimization (SEO).

What’s the real power of quality SEO? More customers finding your business online without paying for every click. Our SEO guides break down exactly how to improve your search rankings — no tech background required.

Learn more about improving your SEO:

• Trustworthy SEO strategies for tour operators
• Unlocking SEO success with FareHarbor websites: Why proactive audits matter
• How to effectively optimize your tour or activity website for SEO
• 3 quick SEO tactics to apply ahead of your peak season
• Podcast: Maximizing Bookings: Discover 2025 SEO Trends and Tactics with Clear Sky Tourism

Pro tip: Pair SEO with other marketing initiatives like email, paid ads, and social media for even stronger results. Compass has in-depth resources on each, all crafted for tour and activity businesses.

Stay in the know with the latest Product features and updates

FareHarbor is always evolving — and Compass is your go-to resource for staying on top of new feature releases and enhancements.

Whether it’s a powerful new integration, an upgrade to your existing tools, or a fresh way to grow your earnings, we don’t just announce changes — we show you how to use them to improve your business. 

So how can you stay in the loop? Bookmark the Product section and visit whenever you can.  

Our Product guides walk you through real-life use cases and key operator benefits while including direct links to our Help Center for instructions on how to put these new tools into action.

Dive deeper into our recent Product updates:

• See your business more clearly: Our reporting is getting a redesign
• Tap into Airbnb’s global audience with our new integration
• Meet Waitlist: Your new tool to turn cancellations into revenue
• How to turn your best tour and activity offerings into high-performing Packages
• Now available! Square integration for FareHarbor operators

Ready to explore more?

Think of Compass as your business growth partner — available anytime, anywhere, and full of ideas you can put into action.

Have questions or content requests? Share them in the FareHarbor Community,