Outbook the competition with OperatorIQ

Even great websites can miss opportunities. Whether it’s a slower mobile experience or outdated pricing, small issues can add up. The good news? They’re fixable—and the payoff is more direct bookings.

Introducing the OperatorIQ — a free tool built to show you exactly how your site stacks up against local competitors and what that means for your bottom line.

With one click, you’ll instantly see how your website performs across:

Searchability

Are travelers finding you first or finding someone else? Your Visibility Score uses real SEO, speed, and paid search data to assess how easily potential guests discover you online.

Mobile devices

With 70% of tour and activity bookings happening on mobile, your site needs to perform flawlessly on smaller screens. We evaluate speed, usability, and design to reveal how well your mobile experience supports seamless bookings.

First impression impact

Your homepage has seconds to capture attention and drive action. We assess the presence of clear calls to action, intuitive navigation, and visible pricing and availability to measure how effectively your site turns visitors into bookers.

Photo & review quality

High-quality visuals and reviews are proven to boost conversion. Our analysis, using platforms like Google, shows how well your content earns trust and encourages bookings.

Booking experience

We audit your booking engine for modern features like UX quality and conversion friction then compare your setup against local competitors so you can see exactly where your experience stands out or falls behind.

Want to go deeper? During your free demo call, our experts will break down exclusive insights only available on the call:

• Tour fill rate – Are your seats consistently selling out or quietly sitting empty? 
• Profit signal – Are you maximizing profitability or just staying busy? 
• Price accuracy – Are your prices always current or are you leading with outdated info?

You’re working hard. Make sure your site is too.

If your competitors are gaining an edge online, now’s the time to catch up and pull ahead. Get your competitive ranking report now.

This tool was built with input from visibility and conversion experts behind over 1 billion bookings worldwide. Join thousands of tour operators already optimizing their sites for growth.

Run your free report now

You’ll get a full breakdown immediately. And if you’re serious about growth, book a free consultation so we can show you the moves your competitors hope you never find out.