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Navigating the slow season: Year-round strategies for tour operators

The quieter months aren’t just for catching your breath — they’re a strategic opportunity to grow your business, strengthen customer relationships, and build momentum for the year ahead.

Is FareHarbor Right For You? 4 Questions to Ask Yourself

Choosing the right booking software impacts everything from customer satisfaction to your bottom line, while implementing the wrong system can be costly and frustrating. If you’re wondering whether FareHarbor is right for you, you can rest assured we offer products and services to assist businesses of all sizes. Understanding how your booking software affects every […]

Expand your reach with FareHarbor’s newest affiliate partner: KAYAK

We are excited to announce a new partnership with KAYAK to help you expand your reach and get more bookings. KAYAK has joined the FareHarbor Distribution Network (FHDN) as an Affiliate Partner. The FHDN connects FareHarbor clients to sell one another’s tours and activities, and also allows you to feature your bookable experiences on popular […]

How to build and segment your email list for more bookings

Email marketing is one of the most efficient and cost-effective ways to stay connected with customers and keep your tours top of mind. The real power, however, comes from building a segmented email list — groups of subscribers organized by their interests, booking behavior, or demographics. Why does this matter? A segmented list lets you […]

Link building for tour operators: How to boost SEO and bookings

Struggling to show up on Google, even after polishing your website and loading it with great content? You’re not alone. Many tour and activity operators hit a frustrating plateau when their SEO efforts stall. It’s not because their site isn’t good, but because it’s not credible in Google’s eyes. That’s where link building comes in. […]

Boost bookings year-round by appealing to local customers

Local experiences are having a moment — and they’re here to stay. Travelers aren’t just crossing oceans for adventure anymore; they’re finding it in their own backyards. That shift gives you, the operator, a powerful opportunity to grow right where you are. By tapping into hometown pride and creating offers that feel fresh and personal, […]

Understanding Domestic Tourism Before & After the Pandemic

When thinking about tourism and travel, we commonly think of things like boarding planes to exotic destinations, and booking adventurous activities overseas. However, tourism has historically been much more local, with more than 7 out of every 10 tourism dollars spent domestically (World Travel & Tourism Council). In fact, in many parts of the world, […]

How to Adapt and Prepare for Travelers’ Coronavirus Concerns

You have undoubtedly been keeping up with the media coverage and articles surrounding the recent outbreak of coronavirus (COVID-19). It is unclear exactly how much the travel and tourism industry will be affected, or how long this will continue, but it is clear that this industry is resilient and will bounce back stronger than ever. […]

Tips for Working with OTAs

Expert advice on getting connected with OTAs (Online Travel Agencies) to fit your tour, activity, or attraction business The world of travel looks vastly different than it did five years or even one year ago. With the list of ways to promote your tours only growing, it’s worth putting some thought into your distribution channels. […]

New Tools to Take Away from Hawaiʻi FareHarbor Conference

One week has gone by, and if you were unable to attend FareHarbor Conference in Hawaiʻi, you missed out (and we missed you!). It was a full day packed with engaging one-on-one discussions, speaker sessions, and a networking happy hour for the decades. Our team was excited to get back to our roots and spend […]

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