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5 Marketing Strategies for Black Friday Weekend (And the Entire Season!)

These Black Friday marketing strategies make it easy to bring in extra bookings any time of the year.

Facebook & Instagram: Creating Ads To Promote Your Tours & Activities (PPC)

Facebook and Instagram have a whopping 3 billion active users combined, making them the most important platforms for business owners looking to reach a wide audience. Building a dedicated following organically can take a lot of time and work, but paid advertisements on these social media platforms make it easier to reach new and existing […]

How to Take Advantage of the Tourism Shoulder Season

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running tours and activities for a different audience — your local community. It’s also a great time to scoop up out-of-town […]

How to use online reference tags and FareHarbor reporting to increase conversions

Improving your conversion rate starts with understanding how customers move through your website and what inspires them to book. One of the most effective ways to get that clarity is by tracking performance through FareHarbor reporting. Online reference tags give you even deeper insight. By adding simple tags to the links customers click before booking, […]

Inside the Minds of FareHarbor Leadership: Product and Engineering

Get to know our Head of Design, Morten Kragh Jensen, and how his team helps our clients.

Budgeting your marketing resources: Where to spend for the most impact

Determining how to spend your marketing dollars can feel like a balancing act. Every tactic has a cost, and it’s not always clear which channels will deliver the best return. When you’re putting together your marketing budget, don’t just plug in numbers — think about why each one’s there. Ask yourself, “What goal does this […]

7 customer service tips to give your guests an amazing experience

Compass Sneak Peek Tour and activity providers must have stellar customer service skills to run their business more smoothly, get positive reviews, and impress customers. That’s why we have compiled a list of seven customer service tips that will help you handle any situation your day throws at you! Before the Tour Great customer service […]

Google Troubleshooting: Why Was My Page Deindexed?

When you publish a new page to your website, it gets indexed by Google. The Google crawler analyzes the page for content and meaning and stores it in the index. This way it will show up on the search engine results page (SERP) where users can view it and click through to your site. When […]

How to Reduce Wait Times and Start Your Activities On Time

As a tour operator, wait times may not immediately seem like a problem. This usually means your attractions are bringing in significant crowds and revenue. The flipside of having long wait times, though, is that the dissatisfaction of your customers can lead to negative reviews and in turn can end up discouraging more customers from […]

Inside the Minds of FareHarbor Leadership: Client Engagement and Marketing

Meet Maddie Amberg Welcome to our newest interview series, Inside the Minds of FareHarbor Leadership. This time, you get to find out more about Maddie Amberg, FareHarbor’s Client Engagement and Marketing Director. In this series, you’ll hear directly from members of the FareHarbor leadership team about their journey within the company, some personal anecdotes, and […]

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