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Email Marketing Basics for Tour Operators
Email marketing is one of the most efficient ways to reach your customers and contacts without sacrificing your time or budget. This is a year-round tactic that you can use to engage previous customers, encourage repeat purchases, and keep your business at the top of their minds — and inboxes!. Email marketing is so successful […]
Read MoreHow to build and segment your email list for more bookings
Email marketing is one of the most efficient and cost-effective ways to stay connected with customers and keep your tours top of mind. The real power, however, comes from building a segmented email list — groups of subscribers organized by their interests, booking behavior, or demographics. Why does this matter? A segmented list lets you […]
Read MoreUnderstanding the 5 Most Important Email Marketing Benchmarks
The only way to make sure your email marketing strategy is working for you is to look at the numbers, but it can be a bit overwhelming when you’re faced with a lot of data and aren’t sure what everything means and what you should focus on. However, by understanding a few definitions and how the […]
Read MoreSix Trends To Help You Navigate The New Digital Market
This year will be the time to reinvent and reconnect. As travel restrictions lift with the help of vaccines and other technological advancements, we must rethink old methods and keep our customers at the center of every decision. To help kick start your digital marketing strategy revamp, we’ve identified six digital marketing trends for 2021 […]
Read MoreHow to personalize your marketing to boost bookings
Marketing plays a big role in helping tour and activity businesses reach new travelers, keep returning customers engaged, and grow bookings. To truly stand out and turn interest into action, your marketing needs a personal touch. Personalized marketing goes beyond broad messaging. It’s about tailoring your emails, social posts, and website content so each traveler […]
Read MoreHow to personalize your marketing to boost tour & activity bookings
Marketing plays a big role in helping tour and activity businesses reach new travelers, keep returning customers engaged, and grow bookings. To truly stand out and turn interest into action, your marketing needs a personal touch. Personalized marketing goes beyond broad messaging. It’s about tailoring your emails, social posts, and website content so each traveler […]
Read MoreManaging high-value bookings: How FareHarbor makes it easy to track and deliver on private events
The step-by-step guide to using our powerful Private Events solution.
Read More14 New Year’s Marketing Ideas to Propel Audience Engagement
Your marketing efforts don’t have to pause after the end of the year — New Year’s Day offers numerous possibilities to boost brand engagement on social media and maintain a strong connection with your loyal customer base. Even without a specific campaign or discount, simply extending warm wishes to your customers can build goodwill and […]
Read MoreYouTube for Tour Operators: Customize, Optimize, and Measure
Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into customers. Once you’ve set up your channel and have started experimenting with video, take it to the next level by […]
Read MoreBranding 101: Building A Smart, Effective Brand for Your Tour or Activity Business
Your brand is one of the most powerful tools in your marketing arsenal as it represents your identity as a business and the quality of the services you provide, at-a-glance. Taking the time to create clear, memorable branding will enable your company’s personality to shine through your website, social media accounts, and all channels of […]
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