Why evergreen content matters for your tour and activity blog
Evergreen content is the backbone of a strong blog strategy, staying relevant long after you hit publish. They continue to answer core questions for travelers, attract steady organic traffic, and support your long-term SEO goals.
For tour operators, evergreen topics help you reach travelers at various points in their planning journey. While most of this content lives on your blog, you can also use it to strengthen high-impact pages like your About page or FAQs.
This article breaks down what qualifies as evergreen content, why it matters, and how to refresh older posts so they keep delivering results.
What topics are evergreen?
Evergreen content focuses on topics that stay relevant for travelers year after year. These articles answer ongoing questions, explain core concepts, or offer helpful tips.
Think of topics like how to dress for a hiking tour, what to bring on a kayak trip, or the best questions to ask a tour guide. These posts stay useful long after they’re published and won’t need frequent updates.
Timely content sits on the other side of the spectrum. This includes industry news, new statistics, event announcements, staff introductions, or trend-focused articles. These posts are valuable, but their relevance fades as details change. For example, introducing your newest guide is a great way to show personality, but it won’t stay current for long.
A healthy blog includes both types. Evergreen content supports your long-term visibility. Timely content shows that you’re active, connected to your community, and aware of what’s happening in your industry.
Benefits of evergreen content
Stronger long-term SEO performance
Evergreen content delivers consistent traffic long after you publish it. These articles continue ranking for core keywords and bring travelers to your site year-round.
Companies that blog get 55% more website visitors than businesses that do not. (HubSpot) Ongoing, high-quality blog content increases visibility and search performance.
Choosing topics with stable search volume ensures that your articles stay relevant over time. Evergreen posts also tend to earn more backlinks because other sites are more likely to reference clear and informative resources.
Stronger authority and trust
Google evaluates content using EEAT: Experience, Expertise, Authority, and Trustworthiness. Evergreen articles help you build all four. When you publish accurate and helpful information about your industry and location, travelers see you as a resource they can trust.
Wider reach at every stage of the traveler journey
Evergreen content helps you reach more than the travelers who are ready to book today. These articles answer common questions, guide early research, and introduce new audiences to your business. Many of those readers return later as paying customers.
Evergreen content best practices
Write for beginners
Evergreen articles work best when they answer foundational questions. Focus on topics that help someone new to an activity or destination. Examples include how to stand-up paddleboard, what to wear on a zipline tour, or essential tips for first-time kayakers.
Narrow your focus
Choose specific, well-defined topics instead of broad ideas. Long-tail keywords can help you find questions travelers are already searching for, such as “best hiking shoes for lava rock” or “how early to arrive for a whale-watching tour.”
Use clear and popular formats
Travelers respond well to content formats that are easy to skim. List posts, how-to guides, tips and tricks, beginner tutorials, equipment rundowns, and informational articles all work well for evergreen topics.
Demonstrate expertise
Show your authority by including an author bio or a brief anecdote that demonstrates hands-on experience. Your expertise helps readers trust the information and increases the perceived value of your article.
Inspire action
Evergreen content should support what you want travelers to do next. Encourage readers to take a step, such as booking a tour, preparing for an activity, or learning a new skill.
Evergreen content ideas for tour and activity operators
These topics stay relevant year-round and can be adapted to almost any tour type. Use the examples as a starting point, then customize them to fit your specific experiences.
- 10 common backpacking mistakes and how to avoid them
- Eco-friendly travel tips for your next adventure
- How to connect with your tour guide and get the most from the experience
- A beginner’s guide to pottery
- Tips for visiting a new city with confidence
- Questions your tour guide loves to hear
- Five reasons to take a staycation in your area
- What to know before renting a bike in your city
- Common tourist traps and where travelers should go instead
- Eight animals you can spot in your region
These topics help travelers learn something useful, build trust with your business, and stay relevant long after publication.
Keep your evergreen content fresh
Evergreen articles stay relevant for a long time, but they still benefit from regular check-ins. Look at your top performers and update them when you see opportunities to improve accuracy, clarity, or usefulness. If readers leave comments or ask questions your post does not answer, expand that section to make the article more helpful.
A simple content audit can show you which articles are still ranking, which ones need updates, and which posts are ready for a refresh. Small improvements can help your content climb in search results and continue pulling in new readers.
You can also reshare updated evergreen posts on social media. Many of your followers may not have seen the original version, and refreshed content gives you a strong reason to bring it back into rotation.
For more strategies to grow your business, explore our full library of marketing articles for tour and activity operators.
