Working with FareHarbor Distribution Network gave us exposure to travelers we wouldn’t have reached on our own. It was painless for us and it made a real impact on our bottom line.

Peter van Gilst
Owner of Friendship Amsterdam

Friendship Amsterdam

Friendship Amsterdam operates open-air luxury canal cruises through the historic waterways of the Dutch capital. With a fleet of stylish boats, the company delivers a high-end, hop-on-hop-off cruising experience for visitors looking to explore the city in comfort. Whether it is a daytime sightseeing trip or an atmospheric evening cruise, Friendship Amsterdam is known for its smooth service and stunning views.

Together with its sister company, Boot Huren Amsterdam, which focuses on private boat rentals for locals and visitors alike, the brands offer a complete range of premium canal experiences, from guided cruises to fully customizable private outings.

Challenge: Reaching international travelers through new booking channels

As a well-established operator in Amsterdam, Friendship Amsterdam was looking to scale bookings during the busy summer season. Their direct booking engine performed well, but they saw an opportunity to grow revenue by connecting with international travelers who typically book tours and activities through online marketplaces, travel advisors, or local partners.

However, the team wanted to avoid adding complexity to their distribution setup. The FHDN offered them a simple way to access these channels without managing separate contracts, syncing calendars manually, or taking on extra administrative work.

Solution: Joining the FareHarbor Distribution Network

By opting into the FareHarbor Distribution Network (FHDN), Friendship Amsterdam gained instant access to a wide network of resellers. 

With one simple contract, they were able to start working with different partners across the city. Their new setup required no technical integrations or changes to their booking flow. Plus, all FHDN bookings appeared directly in the FareHarbor Dashboard with live availability, synced pricing, and automatic payouts — no manual tracking needed.

The FHDN has effortlessly created a new revenue stream for their business, without introducing any unnecessary complexity or extra work. 

The results

In just a few months, FareHarbor Distribution Network brought in 194 bookings, delivering more than €15,000 in net revenue. These were all  guests who discovered Friendship’s tours via third-party platforms and were captured with no added operational overhead.

The partnership exemplified how the FHDN helps operators passively scale revenue, with minimal setup and no need to manage multiple systems or contracts.