FareHarbor Sites in action: 6 operators, real results
From eco-adventures in British Columbia to sunset cruises in the Caribbean, see how operators across North America use FareHarbor Sites to boost traffic, rankings, and revenue.
A closer look at measurable growth with FareHarbor Sites
Your website should do more than look good — it should effortlessly bring more travelers to your business. That’s why FareHarbor Sites combines powerful SEO strategies with seamless design, helping operators everywhere grow visibility, traffic, and bookings.
Across six recent case studies, operators across North America saw measurable results — from doubling organic traffic to increasing revenue by nearly 50%. While every business is unique, the takeaway is clear: a FareHarbor Site helps turn online searches into real-world bookings.
1. Up to 49% more revenue through SEO optimization
After their FareHarbor website was optimized in April 2025, an operator in British Columbia offering whale watching and eco-cultural tours saw a 49% revenue increase from April to August in 2025 compared to the same period in 2024.
By targeting high-intent keywords and improving on-page content, they connected with more travelers searching for authentic outdoor experiences.
2. 63% growth in total keyword visibility
A Florida-based operator offering parasailing, dolphin cruises, and speed boat rides experienced a 63% increase in total keyword visibility in just five months after updating their website in April 2025. Plus, they had a 14% increase in profits from April to August in 2025 compared to the same time frame they year prior.
With improvements implemented from the FareHarbor Sites team, their website consistently appeared higher in search results for popular local experiences.
3. 2x more organic search traffic
A Caribbean sailing and snorkeling company doubled its organic search traffic from 4K to 8K monthly after enhancing its SEO with the FareHarbor Sites team in February 2025.
Updates to their Google Business Profile, improved backlink strategy, and expanded service pages all contributed to higher online visibility and more direct bookings.Their earnings also grew 6% year over year from February through September in 2025.
4. Top-10 rankings doubled in under a year
By enhancing their FareHarbor site in January 2025, a Gulf Coast boat tour operator offering dolphin cruises, snorkeling excursions, and private charters has more than doubled the number of keywords ranking in the top 10 search results.
With an improved SEO strategy, they saw steady year-over-year traffic growth and record-high visibility during their 2025 summer season.
5. Keyword rankings and SERP features doubled
In South Carolina, an eco-tour company exploring the barrier islands doubled its top 10 keyword positions and SERP feature appearances in under a year.
With regular SEO maintenance and optimization starting in January 2025, their FareHarbor site continues to rank higher and attract more qualified traffic.
6. Over 110% increase in keyword rankings
After refining their FareHarbor website starting in February 2025, a North Carolina adventure tour company saw keyword totals increase by over 110%, with site visits climbing from 10K to 25K per month.
By focusing on experience-driven search terms and strengthening local SEO, they achieved stronger visibility and higher engagement from travelers planning Outer Banks adventures.
FareHarbor Sites: Proven to perform
Whether you run dolphin cruises, eco-tours, or adventure excursions, your website plays a vital role in turning interest into bookings. FareHarbor Sites are built for operators — optimized for SEO, designed for travelers, and proven to deliver measurable growth.
Ready to grow your business? Explore FareHarbor Sites.
