An adventure-filled Missouri homestead leveraged FareHarbor’s new combos feature to effectively increase their online bookings with multiple items by 129% within the first month. This powerful tool streamlines the upselling process, enabling operators to easily sell other tours and activities in a single booking flow. 

Missouri Homestead

Located in Missouri, this homestead gained its popularity in the early 1900s when an author released a novel by the same name, vividly depicting the region’s stunning natural landscapes and unique cultural essence. The author’s storytelling brought the area’s rustic charm to life, inspiring many to visit the Ozarks to experience its beauty firsthand.

Today, this historic estate offers a diverse selection of entertainment options, from thrilling outdoor adventures to captivating live performances. This picturesque homestead is an ideal destination for families and friends seeking an adventure in nature and cultural immersion.

Challenge: Showcasing the full range of entertainment options

With over 30 different tours, activities, and live shows on the property, this homestead attracts hundreds of visitors every week. The operator aims to boost sales and revenue by encouraging guests to book multiple activities during their visit. 

Previously, they needed to rely on suggested items to upsell their offerings. While the feature is suitable for recommending other activities after a booking is completed, it isn’t optimized for upselling during the checkout process. If customers were interested in purchasing additional tours or activities through suggested items, they had to restart the booking process — reselecting the availability, re-adding Customer Types, and refilling their details — before they could add the items to cart.

Additionally, customizing recommendations through suggested items also required creating and managing separate flows for each item which adds more complexity and manual work to the management process.

Solution: Seamlessly upsell and boost revenue with combos 

The business leveraged combos to strategically upsell their tours and activities in a single, uninterrupted booking flow. This new upselling tool blends seamlessly into the online booking experience, making it effortless for customers to explore additional activities, add them to their cart, and complete the purchase.

For example, the operator paired their popular Rock n Roll show with a thrilling outdoor drama, a dinner show, and a park admission ticket, inviting their customers to upgrade their experience with other enticing entertainments available on the homestead. They also included a discount to the purchased combo add-on to encourage guests to make more bookings per order. 

Finally, creating and managing combos is simple and straightforward — select two items, create the combo, and apply a discount (when applicable). The management page is also user-friendly, enabling the operator to directly view the paired offerings next to the created combos.

Example of the combos creation and management page.

The Results

By implementing combos to their diverse selection of tours, activities, and live shows, this operator boosted their orders with multiple bookings by 129% within the first month, year over year. This new feature enabled the operator to upsell their extensive entertainment options which increased their average total sales while also enhancing the online booking experience for their customers.

Combos is a strategic tool that can effortlessly help your business maximize revenue, integrate discounts, and encourage customers to make larger purchases. How can your business implement combos to streamline upselling and boost sales?