How Northern Lights Village tripled its revenue with FareHarbor
By switching to FareHarbor, Northern Lights Village in Lapland, Finland, modernized their operations — and tripled their revenue. Here’s how they made it happen.
"We were skeptical at first about the 6% online booking fee, but FareHarbor helped us triple our online revenue instead of just doubling it."
Andre Henke Marques
General Manager
Building a business around the Northern Lights
Located in the remote beauty of Lapland, Finland, Northern Lights Village provides a one-of-a-kind experience for families, travelers, and adventurers. With glass-roofed accommodations designed for viewing the Northern Lights and a wide range of outdoor adventures, the village quickly became a top attraction.
Operating three resorts with a total of 265 beds, they specialize in creating memorable Lappish experiences — from snowmobile rides to visits with Santa Claus.
The challenges
Since launching in 2016, Northern Lights Village’s rapid growth created a need for a more robust system to manage bookings, improve day-to-day tasks, and deliver seamless guest experiences.
Initially relying on spreadsheets, the team soon realized their manual systems were holding them back. As they expanded, they faced challenges with inefficient phone bookings, manual spreadsheet updates, and limited resource planning.
To keep growing without sacrificing their personalized service, they needed a scalable, customizable solution.
From spreadsheets to streamlined success
Switching to FareHarbor helped Northern Lights Village eliminate the operational headaches caused by their old systems. With FareHarbor’s comprehensive platform, they automated their booking process, significantly reducing administrative work.
FareHarbor not only made direct guest bookings easier but also helped Northern Lights Village connect with regional partners to sell tours and activities.
By adopting FareHarbor, they gained full control over bookings, pricing, and resource management.
Key FareHarbor features driving growth
Several FareHarbor features continue to fuel Northern Lights Village’s success:
- Booking automation: Streamlines the online booking process, making it easy for guests to reserve activities and eliminating overbooking risks.
- Partner reselling: FareHarbor helped Northern Lights Village connect with local tourism partners to resell their tours, expanding their reach.
- Customer support: With FareHarbor’s expert onboarding and dedicated support team, Northern Lights Village received the tailored assistance they needed.
The results
Adopting FareHarbor not only solved operational challenges — it sparked remarkable growth.
Initially told their revenue would double, Northern Lights Village instead saw their online revenue triple. The switch allowed them to expand their offerings, reach new customers, and build valuable local partnerships — all while maintaining the personalized, high-quality service they are known for.
A game changer for operations
Northern Lights Village’s journey demonstrates the transformative impact the right tools can have on business growth.
By partnering with FareHarbor, they streamlined operations, automated key processes, and scaled their business with confidence — achieving extraordinary results.
Interested in seeing how FareHarbor can help you grow your business? Request a free demo today!
