Built for UK tour & activity operators

FareHarbor is the connected platform built to grow your business across the UK. From walking tours and city sightseeing to scenic rail journeys, workshops, distilleries, farm visits, and coastal boat trips, we have everything you need to run a thriving operation.

  • Trusted by 23,000+ operators worldwide
  • 24/7 phone & email support
  • No monthly fees

Talk with our team about growing your UK business

Trusted by tour & activity operators across the UK

  • Highland Experience
  • Islander UK
  • Ffestiniog & Welsh Highland Railways
  • The Jacobite, West Coast Railways
  • Farne Islands
  • Embsay & Bolton Abbey Steam Railway
  • The Hairy Coo
  • Pembrokeshire Islands Boat Trips

Everything you need to capture UK bookings year-round

Our powerful features and dedicated support help you streamline operations and grow your business—whether you run river tours in London, scenic routes in Scotland, workshops in cities and towns, or attractions across England, Scotland, and Wales. Capture more reservations year-round, from advance planners to last-minute bookers.

Maximise your availability

Get your calendar, capacity, and crew schedules dialled in before demand stacks up. Manage high-volume days across multiple UK locations from one dashboard.

Streamline bookings

Make it easy for visitors to book online or in person. Effortlessly convert website visitors and walk-ups into paying customers with seamless checkout on any device.

Stay better organised

Centralise guest info, waivers, staff assignments, and daily manifests. Spend less time on admin and more time delivering unforgettable experiences.

Reach more guests

Leverage our trusted distribution partners to add new revenue streams, reach a wider audience, and grow bookings with FHDN and the Affiliate Dashboard.

Select your experience type to explore how FareHarbor supports operators like you.

Built for operators managing complex schedules

Whether you run walking tours in London, scenic rail journeys, multi-day coach tours, or boat trips along the coast, FareHarbor handles the complexity of seasonal demand, weather holds, and multi-resource scheduling—the same challenges our founders set out to solve when they couldn’t book a boat charter online in Hawaiʻi.

  • Flexible scheduling for tours, rentals, workshops, and private events
  • Real-time availability across all your UK locations
  • Automated guest communications and reminders
There’s a better way to manage your complex schedule →
FareHarbor dashboard showing a monthly booking calendar and a Walking Tour booking flow with guest pricing Booking calendar & scheduling
FareHarbor Distribution Network showing an Edinburgh Castle guided tour listing, real-time booking calendar, and UK partner distribution tools Distribution tools

Reach more guests through a trusted distribution network

The UK tourism industry runs on relationships. Hotels, visitor centres, concierge desks, destination management companies, and local operators recommend experiences every day. FareHarbor helps you tap into that network with a complete suite of distribution tools that make it easy for partners to sell your tours.

  • FareHarbor Distribution Network (FHDN) — Connect with hundreds of trusted affiliates through a single agreement and start receiving bookings.
  • Affiliate Dashboard — Give your reseller partners real-time access to your inventory with booking links, QR codes, commission tracking, and reporting.

Whether you work with a handful of reseller partners or hundreds across the UK, FareHarbor gives you everything you need to expand your distribution, manage referrals, and grow bookings—all from one platform.

Explore FareHarbor’s distribution tools →

More direct bookings, less reliance on OTAs

The UK tourism market is competitive—and OTA commissions eat into your margins. Sell more direct bookings through your own website with a mobile-optimised booking flow and encrypted checkout—the kind of control our founders wished existed when online booking barely existed for island operators.

  • Mobile-optimised booking flow for on-the-go travellers
  • Secure payment processing with encrypted checkout
  • Real-time availability updates across all channels
Win more direct bookings with less manual work →
Mobile booking app showing a zipline tour check-in alongside a guest booking on their phone Direct mobile bookings

Connect with the tools you already use

Integrate FareHarbor with your marketing, accounting, and communication stack. Reach more visitors planning their UK trip through distribution partners while keeping everything synchronised in one place.

  • Marketing & analytics integrations
  • Accounting & finance connections
  • Communication & CRM tools
Expand your reach with smoother operations →
Rolling green fields and stone walls along the UK coast — the kind of countryside experiences operators connect and sell through FareHarbor integrations Distribution partners

Ready to grow your UK business?

Join thousands of operators across the UK—and 23,000+ businesses worldwide—who trust FareHarbor to power their tours, activities, and attractions.

Talk with our team

Operators like you

How UK operators grew with FareHarbor

Real stories from businesses across Scotland and the UK—and the FareHarbor tools behind them. Yours could be next.

Highland Experience tour coach travelling through the Scottish Highlands
Scotland Multi-day tours & FHDN

Highland Experience

2× More operational efficiency — same team, smarter systems

From one bus in 2005 to 35 by 2019, Highland Experience outgrew their booking software. After switching to FareHarbor in 2020, they automated manual processes, launched multi-day tour bookings, and joined FHDN to fill seats through partner channels.

“We chose FareHarbor because it took care of everything we needed from a booking platform, so we can focus on what we do best—providing the best tours in Scotland.”

Michael Bremner, Owner
Read Highland Experience’s story →
Guests making handbags at an Islander UK workshop in Edinburgh
Edinburgh Multi-location & Dashboard

Islander UK

1 → 6 Workshop locations in two years — plus a viral TikTok moment

Islander UK started with a single handbag-making workshop and scaled to six Edinburgh locations by simplifying checkout, optimising their Dashboard, and using search-by-date filters and add-ons — including a refreshment upsell that brought in over £13.5K in nine months.

“They helped simplify the checkout journey, remove clutter, and improve how our products were displayed. We couldn’t have scaled without that.”

Barbara Rennie, Operations Manager
Read Islander UK’s story →

Why UK experience operators trust our booking software

Real-time availability

Keep every tour slot accurate across your website, OTAs, and walk-up desk—even on your busiest bank holidays and peak summer weekends.

Digital waivers

Collect signed waivers before guests arrive. Perfect for adventure activities, boat tours, workshops, and high-liability experiences.

24/7 customer support

Phone and email support around the clock—because visitor bookings don’t keep business hours.

Mobile-friendly

Manage bookings from the harbour, the trailhead, or the studio. Your dashboard works beautifully on any device—whether you’re on the road or managing multiple sites.

Powerful reporting

Track seasonal trends, revenue by tour type, and channel performance to plan smarter for every season—from summer peaks to off-season promotions.

Integrations

Connect with 1,000+ distribution partners and the business tools you rely on every day.

Secure payments

PCI-compliant checkout with encrypted transactions so you and your guests can book with confidence.

Fast setup

Our onboarding team builds your dashboard and migrates reservations so you’re ready from day one.

FareHarbor vs. regular alternatives

Category FareHarbor Regular alternatives
Booking software ✓ Purpose-built for tours & activities — Generic e-commerce or spreadsheets
Pricing ✓ No monthly fees, pay per booking — Monthly subscriptions + hidden fees
Support ✓ 24/7 phone & email support — Business hours only, ticket queues
Features ✓ Waivers, reporting, multi-location — Limited or requires add-ons
Integrations ✓ 1,000+ distribution partners — Few or no OTA connections
Heritage ✓ Purpose-built for tours & activities since 2013 — No roots in the experiences industry

From Hawaiʻi roots to a global leader

Over a decade ago, our founders weren’t able to book a boat charter online in Hawaiʻi—so they built the booking system for it. Today, FareHarbor powers billions of experiences for 23,000+ companies across the globe, with the same mission we started with: make experiences better for everyone.

Talk with our team
Founded in Hawaiʻi · 2013 FareHarbor team at a Hawaiian beach meetup at sunset, standing behind a branded banner
23,000+ Companies worldwide
2013 Founded in Hawaiʻi
1,000+ Global employees
$10B+ Bookings processed

Frequently asked questions

Talk to our team

Discover how FareHarbor can help you grow your business. Get your questions answered live by one of our industry experts.

Talk to an expert

What to expect when you talk with us

  • 15-minute personalised walkthrough
  • No obligation — just answers
  • Talk to a specialist who knows UK operators
  • See how FareHarbor fits your operation