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FareHarbor stories of Creativity, innovation, and resilience

To showcase the creativity and resiliency of our industry, we looked to our FareHarbor Ohana to find businesses that are adapting and providing fresh perspectives for coping with the current pandemic. We’ll continue to update this inspirational list with companies that are paving the way with their innovative thinking. If your business has something to […]

Google algorithm updates: What they mean for tour operators (and when to ignore them)

Google updates tend to spark a lot of conversation in the SEO world, and it’s easy to see why. Any time Google adjusts how it ranks websites, the ripple effects can hit everything from your tour description pages to your blog traffic. But staying visible in search doesn’t mean you need to chase every headline […]

Getting Started with Twitter for Tour Operators

Stepping into the world of Twitter for the first time can be a little overwhelming. Unlike other social media platforms where you can leisurely peruse, Twitter feels a bit more fast-paced with new posts constantly populating your feed. But Twitter is an important place for businesses to engage with customers. Each month, 326 million people […]

How long does it take for a new tour website to rank on Google?

You’ve launched your new website, optimized your tour descriptions, and can’t wait to see your business rise to the top of Google. But how long does that actually take? The short answer: it depends, and it rarely happens overnight. SEO (search engine optimization) is a long game built on consistent effort. According to Crowdo (2025), […]

How tour operators can use CTAs to get more bookings

In this guide, learn how, where, and when to use CTAs throughout your digital marketing campaigns to prompt your potential customers.

5 must-know tips for getting the most out of FareHarbor Conference

So you’re coming to FareHarbor Conference. Now what? Whether you’re a Dashboard master or just starting out with FareHarbor, we’ve got your back with our tried-and-true tips for how to do FareHarbor Conference right. 1. Map out which sessions you want to attend in advance. Set a goal for what you’d like to learn at […]

5 tips to survive the busy season for tour, activity, & attraction operators

As our friends in the southern hemisphere may be finding some room to breathe as they head into winter, tours and activities are starting to ramp up in the northern hemisphere for the summer season. Wherever you are, take these tips, apply them now, or save them for later and make your peak season the […]

Mapping Your Customer’s Digital Journey

Booking vacations can be an exciting experience, but it can also require a lot of research from the traveler’s perspective. Customer journey maps are a great tool to visually represent your customers’ experience from beginning to end, but what exactly are they, how do you create them, and what is the best way to use […]

Influencer Marketing Strategies for Tour & Activity Businesses

It’s not just you: influencers are indeed taking over the world of marketing. And while we’re all for new marketing trends (especially ones that actually create results) this one can feel a little intimidating. After all, compared to traditional marketing methods where you’re in control of the final product, influencer marketing relies on a third-party […]

Local Search: How To Rank In “Near Me” Searches

In the ever-quickening shift towards mobile search, location matters more than ever. Consumers are now relying on their smartphones to make last-minute, location-based purchasing decisions. Dubbed a micro-moment by Google, the “near me” search is characteristic of a customer that’s looking to buy, right then and there. As a business owner, these micro-moments are great. They’re the […]

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