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How to personalize your marketing to boost bookings

Marketing plays a big role in helping tour and activity businesses reach new travelers, keep returning customers engaged, and grow bookings. To truly stand out and turn interest into action, your marketing needs a personal touch. Personalized marketing goes beyond broad messaging. It’s about tailoring your emails, social posts, and website content so each traveler […]

How to personalize your marketing to boost tour & activity bookings

Marketing plays a big role in helping tour and activity businesses reach new travelers, keep returning customers engaged, and grow bookings. To truly stand out and turn interest into action, your marketing needs a personal touch. Personalized marketing goes beyond broad messaging. It’s about tailoring your emails, social posts, and website content so each traveler […]

Content audits made easy: Improve SEO and drive bookings

A strong content strategy helps you reach more travelers, build credibility, and drive more bookings. But even the best strategy can lose power over time if you don’t check how your content is performing. A content audit gives you that clarity. It shows which pages support your SEO goals and which may be outdated, underperforming, […]

Keyword research made simple: A guide for tour operators

Picture a traveler searching online for “kayak tours near me” or “best zipline in Costa Rica.” If your business doesn’t show up in those results, you’re missing out on bookings. That’s where keyword research comes in. By understanding the exact words and phrases travelers use, you can optimize your website, reach the right audience, and […]

Streamline & Automate Your Workflow With Zapier – A FareHarbor Integration

With so many essential business tasks in your busy schedule, it can be a challenge to find ways to make your workflows run more smoothly and save valuable time to focus on other aspects of your business. That’s why FareHarbor partnered with Zapier, a workflow automation tool that seamlessly connects your business applications. This exciting […]

Video Marketing Software, Equipment & Strategies for Tour & Activity Operators

Developing an effective video marketing strategy is an incredibly impactful way to promote your business. Video is no longer just a component of marketing strategies, it has become part of the core. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands more than any other type […]

Getting Started with TikTok for Tour Operators

TikTok is a new trend that’s taking social media by storm. With over 1.5 billion downloads in 2019, it was the most downloaded app of the year. This application is all about video, allowing users to create short clips and add music and other effects. The diverse music library and shareable nature of the videos […]

7 Social Media Mistakes to Avoid

For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging all the time, even the most organized business can make mistakes. Here are seven social media mistakes to avoid in […]

How to use user-generated content to boost bookings and build trust

User-generated content, or UGC, is already one of the most powerful tools tour and activity operators have to build credibility and connect with travelers. At its core, UGC is any content made by your customers or fans. Think photos or videos from tours, social posts about their experience, or reviews that capture the excitement of […]

Before Going Live: 5 Steps To Prepare For Your Virtual Experience

Whether your virtual event is hosted live or is pre-recorded, the opportunities that virtual tours and digital experiences offer are seemingly endless. They are a way for you to showcase your creativity, try something new, and earn additional income to boot. If you’ve reviewed our guides on getting started with virtual tours and have chosen […]

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