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Relationship Building: How to Respond to Positive Reviews

We hope you had the time to check out our recent guide covering online reputation management. This time, we’re chatting about a topic that is a bit more heartwarming: how to respond to positive reviews. Responding to your reviews in general is a great way to show your customers you care, can mitigate difficult customer […]

Strategic Timing for Success in Busy Season Marketing

In the dynamic world of marketing, timing is crucial. Whether prepping for your high season or an upcoming promotion, launching your campaigns at the right time is key. People browse travel options year-round, with certain periods seeing increased activity. Expedia states travelers spend around 38 days researching and planning—providing ample opportunities for marketers to capture […]

Everything Tour & Activity Operators Need to Know about Google Things to do

One of the most useful tools to get more bookings right from Google Search is Things to do. As a FareHarbor client with online availability, you can give customers the option to book directly from the search engine results page (SERP), with the bookings flowing seamlessly into your FareHarbor Dashboard. Google Things to do is […]

5 Success Strategies to Try in Your Off Season

Ah, the off season. That time of the year when your Colorado kayaking company needs to take a break from the cold weather or your Arizona hiking tour has to stop to avoid heatstroke in 120-degree temperatures. While you may be dreading the downtime in profits, there are ways to maintain your operations all year […]

Inside Spark Orlando: A Recap of Our Operators’ Top Discoveries

We asked our clients their top learnings from Spark 2023 — see what they said!

Website Tip: Create a Gift Cards & Special Offers Page to Drive Sales

As a tour operator or activity provider, many of your customers find your business from your primary marketing channels. But it can help to leverage other methods of driving bookings, especially during the holidays when demand is high. One of the better ways to ensure you get that traffic is by creating a dedicated page […]

Unlocking Busy Season Success: Statistical Insights for Tour Operators in ANZ

Preparing for the busy season is crucial for tour and activity operators to maximize revenue and provide exceptional customer experiences. Each region and activity type presents its own unique challenges and opportunities, but no matter where your business is located, considerations like seasonal variations, marketing strategies, and localized content are essential for making the most […]

Travelers Love the Shoulder Season; This is Why You Should Too

The shoulder season is the time between your peak and low season — as well as the time between your low and peak season. That’s right, with two shoulder seasons per year, you should definitely be capitalizing on them! Keep in mind that your specific shoulder season can differ from another operator’s based on your […]

Gaining a Competitive Edge: How Tour Operators are Using AI

AI is a trending topic in pretty much every industry, and the tours and activities industry is no exception! If you’re already a member of the FareHarbor Community, you might have seen the buzz about ChatGPT and similar tools. Whether you consider yourself an AI pro or a complete newbie, the list of things you […]

Google Analytics 4 for tour operators: What it is and why you need it

Ever wonder which blog post actually convinced someone to book your zipline tour — or why no one clicks on that carefully crafted email campaign? If you’re like most tour and activity operators, you’re juggling a dozen tools to guess what’s working in your marketing. But Google Analytics 4 (GA4) takes the guesswork out. GA4 […]

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