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Google’s evolving Helpful Content standards: What tour operators need to know

Google continues to refine how it evaluates content, placing more emphasis on information that is genuinely helpful and rooted in real experience. In 2025, Google folded its former Helpful Content System into its core ranking processes, signaling that helpfulness is now a fundamental expectation rather than a standalone update. For tour operators who want to […]

9 Reasons You Should Join the FareHarbor Online Community Today

At the end of 2022, we created our first ever online FareHarbor Community via Facebook! With hundreds of members already, this group of FareHarbor clients is getting to experience the major benefits of connecting with a community of like-minded individuals. If you are not already a part of Community, we highly recommend joining to take […]

Just joined FareHarbor? Get started with this checklist

Follow along our checklist to set your business up for long-term success as a new FareHarbor operator.

Should you outsource marketing for your tour or activity business?

Key considerations for getting started.

Choosing The Right Email Marketing Campaign To Promote Your Tour Business

There are so many ways to use email campaigns to achieve your marketing goals — whether you’re looking to promote brand awareness, increase conversions, or grow your revenue — that it can be difficult to know where to start. There are three main categories of email — marketing, lifecycle, and transactional — and a variety […]

6 sources of web traffic for tour and activity sites

Putting together a beautiful website is no simple task. However, getting the right visitors to come to your site (and book) is a whole other undertaking. You already know how important it is to have website traffic that converts into a reservation. But, you may not be familiar with the pros and cons of the […]

How to optimize your Google Business profile for more tour bookings

Learn how to boost tour bookings, rank higher in local search, and convert travelers right from Google results.

3 FareHarbor webinars to sharpen your marketing skills

Catch up on our latest webinars to optimize your online presence and get more conversions.

Marketing tours to your local communities

When tourism trends dip — whether in the off months, during slower travel periods, or unexpected downturns — tapping into your local market can keep your tour business running strong. Building a loyal local customer base isn’t just a bonus; it’s a key part of long-term growth. The good news? Many of the tools you […]

Travel and tourism holidays to spark your year-round marketing

Every month brings a new reason to celebrate, and many of those lesser-known holidays tie perfectly into travel and tourism. From national days that spotlight planning a vacation to quirky celebrations that spark social engagement, these moments can inspire fresh ways to connect with customers. For tour operators, these holidays offer simple content ideas, timely […]

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