You searched for seo

Budgeting your marketing resources: Where to spend for the most impact

Determining how to spend your marketing dollars can feel like a balancing act. Every tactic has a cost, and it’s not always clear which channels will deliver the best return. When you’re putting together your marketing budget, don’t just plug in numbers — think about why each one’s there. Ask yourself, “What goal does this […]

Google Troubleshooting: Why Was My Page Deindexed?

When you publish a new page to your website, it gets indexed by Google. The Google crawler analyzes the page for content and meaning and stores it in the index. This way it will show up on the search engine results page (SERP) where users can view it and click through to your site. When […]

5 reasons you can’t miss FareHarbor Spark in Las Vegas this year

Spark Las Vegas, our annual in-person conference, is just around the corner! We’re so excited to bring together tour and activity operators, FareHarbor teams, and industry experts from across the world this October 10th, 2022. You’ve heard us talk about why you should join us live and in-person this year… but in case you missed it, […]

Boost your social media strategy with competitor analysis

We’re all competing for followers’ attention on social media. And while you should be focused on the unique value and point of view that your business offers on these platforms, there are many benefits to understanding your competition. You’ll better understand your shared target audience and gain some insight into how to engage with it. […]

Reach Your Marketing Goals with Google Alerts

We’re all about using free tools to enhance your marketing strategy. One of our favorites is Google Alerts, a tool that lets you track the web for mentions of your business name or any other search term you want to monitor. In a nutshell, Google Alerts emails you when the search engine finds new results […]

5 ways to identify your target tour audience and grow bookings

Our Compass digital marketing guides often highlight the importance of marketing to your target audience. Whether that’s families with kids, solo travelers, or Gen Z, understanding the ins and outs of your main customer base helps you create content, promotions, and experiences that resonate with that group – and hopefully generate repeat business. You might have […]

How to build trust and increase bookings for your tour business

Let’s explore what makes travelers feel confident booking with you — and what you can do today to strengthen that trust.

The Top 3 Takeaways from Spark 2021, Our Biggest Event Ever

Spark 2021 was our biggest event ever, and we are still absorbing the fascinating information from each session as well as the great feedback and reviews from our attendees. The fully remote conference took place on October 25th, 2021 where over one thousand tour and activity operators joined us for the immersive learning experience designed […]

6 Black Friday Marketing Strategies You’ll Want to Implement This Year

Did you know 83% of all bookings happen online? (CondorFerries). Black Friday and the upcoming holiday season offer the perfect opportunity to evaluate your digital marketing strategy and capitalize on trends like this one! Many people associate Black Friday with a mad rush to your local super store to get the best deals. However, in […]

Navigating the slow season: Year-round strategies for tour operators

The quieter months aren’t just for catching your breath — they’re a strategic opportunity to grow your business, strengthen customer relationships, and build momentum for the year ahead.

Search results for “seo”