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7 Ways FareHarbor Makes Life Easier For Tour & Activity Operators

With many different booking software options available today, it may feel difficult to select the provider that’s best for your tour or activity business. If you’re lost in a sea of pros and cons, or not sure what to look for, remember that your booking software is meant to help streamline your daily operations, grow […]

6 Tips to Write & Design a Winning FAQ Page

One of the top benefits of writing detailed tour/activity descriptions is that it reduces the number of people calling with questions about the experience, freeing up more time for you to manage other aspects of your business. But if you’re really hoping to save time and preempt customer concerns, you should write a detailed FAQ […]

Tell Your Story & Connect With Customers With Your Website’s ‘About Us’ Page

Your ‘About Us’ page is one of your first chances to make a good impression on visitors to your website. Potential bookers read your About page to learn who you are, what matters to you, how you do what you do, and more — think of it as a quick glimpse into what makes your […]

How to create quality content that attracts and converts customers

Creating strong content is one of the simplest ways to increase your visibility and build trust with travelers. When your website includes helpful, well-researched information, you give customers a reason to stay on your site and learn why your experiences are worth booking. Quality content also supports long-term growth. It helps you rank in search […]

Smart keyword strategies to help travelers find your tours

You’ve spent years perfecting your tours. Now it’s time to make sure travelers can actually find them. That’s where keywords come in. Keywords are the backbone of your SEO strategy. They help search engines understand your business, match you with the right travelers, and put your tours front and center in search results. When used […]

8 Elements of a Website That Ranks & Converts

Your company’s website should have two main goals: to make your business and activities discoverable in search engines and to convert visitors into customers. Optimizing your website helps you achieve these goals by giving your site the best chance of ranking in search results, making your site easy to navigate, and providing potential customers with […]

Six Trends To Help You Navigate The New Digital Market

This year will be the time to reinvent and reconnect. As travel restrictions lift with the help of vaccines and other technological advancements, we must rethink old methods and keep our customers at the center of every decision. To help kick start your digital marketing strategy revamp, we’ve identified six digital marketing trends for 2021 […]

Why evergreen content matters for your tour and activity blog

Evergreen content is the backbone of a strong blog strategy, staying relevant long after you hit publish. They continue to answer core questions for travelers, attract steady organic traffic, and support your long-term SEO goals. For tour operators, evergreen topics help you reach travelers at various points in their planning journey. While most of this […]

Trend Alert: Top Activities for 2021

Our Booking Data Reveals Next Year’s Most Popular Activity Types The events of 2020 provided a sharp reminder that nothing is guaranteed. With distant adventures out of the question, we turned closer to home and found a renewed appreciation for the experiences waiting just outside our doors. While we have become experts at seeking out […]

Understanding your tour audience: Writing for search intent

Keywords play a big role in Search Engine Optimization (SEO). They tell you what travelers are searching for online. By understanding those terms, you can weave them naturally into your website, social media, and marketing materials to boost visibility and attract more customers. But as Google gets smarter at recognizing what people really want, ranking […]

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