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Keyword research made simple: A guide for tour operators

Picture a traveler searching online for “kayak tours near me” or “best zipline in Costa Rica.” If your business doesn’t show up in those results, you’re missing out on bookings. That’s where keyword research comes in. By understanding the exact words and phrases travelers use, you can optimize your website, reach the right audience, and […]

FareHarbor Recommended Resources to Follow

Supporting you throughout this time comes in many forms. Of course, the first thing that comes to mind is ensuring that our Customer Support teams are always available, 24/7, to assist with any Dashboard or business inquiries. This also means sharing tips, resources, and updates that allow you to be better informed and prepared. For […]

Google algorithm updates: What they mean for tour operators (and when to ignore them)

Google updates tend to spark a lot of conversation in the SEO world, and it’s easy to see why. Any time Google adjusts how it ranks websites, the ripple effects can hit everything from your tour description pages to your blog traffic. But staying visible in search doesn’t mean you need to chase every headline […]

How long does it take for a new tour website to rank on Google?

You’ve launched your new website, optimized your tour descriptions, and can’t wait to see your business rise to the top of Google. But how long does that actually take? The short answer: it depends, and it rarely happens overnight. SEO (search engine optimization) is a long game built on consistent effort. According to Crowdo (2025), […]

Let’s Recap! The FareHarbor User Conference

Last Monday, magic happened. And it’s all thanks to you! More than 300 attendees from 7 different countries joined us in Las Vegas for a full day of all things tours, activities and of course, FareHarbor, at the very first FareHarbor User Conference. Ever focused on growing your business, we packed one-on-one meetings, educational sessions […]

Kilauea Volcano Eruption: Yes, The Hawaiian Islands Are Still Safe For Travel

With so many of our partners and friends located in Hawaii, it’s hard for us to sit back and let the news of the Big Island’s Kilauea volcano go unedited. Instead of relying on a Google search or newscaster to update us on the status of Hawaii tourism, we decided to get the perspective of […]

Keyword Basics: Finding And Using The Right Keywords

For many of you, the busiest time of year is just around the corner. While you prep crew and inventory for the upcoming season, the travelers you’re getting ready for will be busy browsing the internet for “things to do” on their Summer trip. Make sure your business is the one their search lands on […]

Use Google Analytics Data To Take Your Business To New Heights

Post by Kristin Rooke, Senior Account Manager How do you make decisions when it comes to your online business? Do you base them on a gut feeling or on conversations that you have with your customers? While there’s a lot to be said for instinct and customer feedback, if you’re not looking at your website […]

Local Search: How To Rank In “Near Me” Searches

In the ever-quickening shift towards mobile search, location matters more than ever. Consumers are now relying on their smartphones to make last-minute, location-based purchasing decisions. Dubbed a micro-moment by Google, the “near me” search is characteristic of a customer that’s looking to buy, right then and there. As a business owner, these micro-moments are great. They’re the […]

Optimize Your Online Conversion Rate With The Clear Path Test

Conversion rate: in a nutshell You offer a great activity. People love it. You get a ton of people to your website. But only around 1% of people book online with you. Why? At FareHarbor we are laser-focused on your website’s “online conversion rate.” So what is a conversion rate? In simple terms, if 100 people […]

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