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Top holiday marketing strategies tour operators can use this season

From boosting gift card sales to re-engaging customers in the new year, these strategies will help you finish strong and set yourself up for success in 2026.

Inside Spark Orlando: A Recap of Our Operators’ Top Discoveries

We asked our clients their top learnings from Spark 2023 — see what they said!

Unlocking Busy Season Success: Statistical Insights for Tour Operators in ANZ

Preparing for the busy season is crucial for tour and activity operators to maximize revenue and provide exceptional customer experiences. Each region and activity type presents its own unique challenges and opportunities, but no matter where your business is located, considerations like seasonal variations, marketing strategies, and localized content are essential for making the most […]

A practical guide to influencer marketing for tour operators

Influencer marketing can be a powerful way to grow awareness and drive bookings, but only when it’s done with intention. For tour and activity operators, the goal isn’t just visibility. It’s reaching the right travelers, showcasing your experiences authentically, and turning interest into confirmed bookings. That’s where structure matters. When influencer partnerships align with clear […]

Tailoring Experiences: How Custom Tours Can Transform Your Business

As a tour or activity operator, you’re always looking for ways to attract more customers or improve the guest experience. One idea you could consider is offering a custom or semi-customizable tour. A custom tour is a type of private tour experience that allows your customers to pick and choose elements of your tour or […]

3 simple email tactics to boost your open rates

Email marketing is still one of the most reliable ways for tour and activity operators to stay connected with customers and drive more bookings throughout the year. But with inboxes crowded every day, your message has only a few seconds to stand out. Instead of stressing about graphics or long-form copy, focus on the elements […]

The most important KPIs for tour operators to track

Strong decisions come from strong data. Whether you’re launching a new tour, fine-tuning your marketing, or working toward higher conversion rates, tracking key performance indicators (KPIs) helps you understand what’s working and what needs attention. KPIs give you measurable insight into how your business is performing and where to focus next.. Below are five essential […]

How to Work with a Marketing Agency: Building a Successful Partnership

In today’s competitive landscape, working with a marketing agency can be a game-changer for tour and activity businesses looking to enhance their brand presence, reach new customers, and drive business growth. If you’re wondering whether working with a third-party marketing agency or partner is right for you, check out the tips in this article. Your […]

Gaining a Competitive Edge: How Tour Operators are Using AI

AI is a trending topic in pretty much every industry, and the tours and activities industry is no exception! If you’re already a member of the FareHarbor Community, you might have seen the buzz about ChatGPT and similar tools. Whether you consider yourself an AI pro or a complete newbie, the list of things you […]

Effective Ways to Earn More Tips as a Tour Guide

Leading tours in a historic city or pristine wilderness location is one of the most enjoyable jobs available… but that doesn’t mean it’s all fun and games! Tour guides work hard to make the experience amazing for their visitors. Whether they’re going above and beyond to connect with guests or dealing with difficult customers, at […]

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