Search results for “review”
Unlocking Success: How to Select the Ideal Marketing Agency for Your Tour and Activity Company
There’s no hiding the fact that tour and activity operators are busy. And that sometimes means your marketing initiatives can fall by the wayside. A successful marketing strategy can be what boosts your business into a new era of more popularity, increased bookings, and extra brand recognition. If you do not have the time to […]
Read MoreGoogle Analytics 4 for tour operators: What it is and why you need it
Ever wonder which blog post actually convinced someone to book your zipline tour — or why no one clicks on that carefully crafted email campaign? If you’re like most tour and activity operators, you’re juggling a dozen tools to guess what’s working in your marketing. But Google Analytics 4 (GA4) takes the guesswork out. GA4 […]
Read MoreGoogle’s evolving Helpful Content standards: What tour operators need to know
Google continues to refine how it evaluates content, placing more emphasis on information that is genuinely helpful and rooted in real experience. In 2025, Google folded its former Helpful Content System into its core ranking processes, signaling that helpfulness is now a fundamental expectation rather than a standalone update. For tour operators who want to […]
Read MoreTourism Revived: FareHarbor CEO’s Call for Elevating Offerings
Hear directly from FareHarbor's CEO, Andrea Carini, discussing his take on the ever-changing landscape of the tourism industry.
Read MoreHow Tour Operators Can Leverage Apple Business Connect
Apple recently launched a new tool called Apple Business Connect that allows you to claim and update information about your business on Apple Maps. Think Google Business Profile, but for Apple. By setting up your profile, you will increase your exposure on another platform which can lead to more bookings and revenue—not to mention, it […]
Read MoreThe complete guide to seasonal staff training
Seasonal training is essential to your business's success. Discover our top tips for keeping employees informed.
Read MoreJust joined FareHarbor? Get started with this checklist
Follow along our checklist to set your business up for long-term success as a new FareHarbor operator.
Read MoreShould you outsource marketing for your tour or activity business?
Key considerations for getting started.
Read MoreInside the Minds of FareHarbor Leadership: Engineering
Read Adam Hundley's interview to learn more about his 7 years at FareHarbor and our Engineering organization.
Read MoreWhat is SEO and why does it matter for your tour business
Search engine optimization (SEO) helps travelers find your tours at the exact moment they’re searching for things to do. When your site appears higher in Google results, you gain visibility, attract more qualified customers, and create more opportunities for bookings. Search remains a go-to tool for trip planning: recent data shows 46% of travelers rely […]
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