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7 ways tour operators can use Canva in marketing

Creating polished marketing materials doesn’t have to drain your budget or your time. From social media posts to email graphics and photo edits, professional design can get expensive fast. That’s where Canva comes in. This free, easy-to-use design tool offers thousands of templates that help you create professional-looking assets without a design background. Many tour […]

Content marketing strategy: Blogging Dos and Don’ts for tour operators

If you want more qualified traffic, stronger SEO visibility, or a way to build trust with travelers before they book, blogging is one of the most effective tools available. A well-planned content strategy helps you answer customer questions, showcase your expertise, and attract new audiences searching for experiences like yours. Blogging also builds trust. When […]

Attract More Group Bookings & Keep Them Running Smoothly

While group bookings can open the door to more customers and revenue, many operators worry they can sometimes be difficult to deal with. There’s often a lot to juggle in terms of payments, expectations, start times, and more. Whether you’ve received some group bookings or are considering opening this option up, here are our top […]

5 Strategies To Reduce Tour and Activity Staff Turnover

When you put a lot of time and energy into hiring the right staff for your tour or activity business, you really want them to stick around. Of course, with highly seasonal businesses and changes in the job market such as worker shortages, it can sometimes be challenging to avoid employee turnover. That’s why it’s […]

Our Top 7 Learnings From Arival 360 Las Vegas

We compiled a list of the most intriguing strategies and ideas we discovered at Arival 360 Las Vegas.

3 smart marketing strategies to grow your tour business

You already wear a lot of hats — tour guide, manager, scheduler. Add “marketer” to the list, because getting more bookings starts with smart promotion.<br />

5 Marketing Strategies for Black Friday Weekend (And the Entire Season!)

These Black Friday marketing strategies make it easy to bring in extra bookings any time of the year.

Facebook & Instagram: Creating Ads To Promote Your Tours & Activities (PPC)

Facebook and Instagram have a whopping 3 billion active users combined, making them the most important platforms for business owners looking to reach a wide audience. Building a dedicated following organically can take a lot of time and work, but paid advertisements on these social media platforms make it easier to reach new and existing […]

How to Take Advantage of the Tourism Shoulder Season

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running tours and activities for a different audience — your local community. It’s also a great time to scoop up out-of-town […]

How to use online reference tags and FareHarbor reporting to increase conversions

Improving your conversion rate starts with understanding how customers move through your website and what inspires them to book. One of the most effective ways to get that clarity is by tracking performance through FareHarbor reporting. Online reference tags give you even deeper insight. By adding simple tags to the links customers click before booking, […]

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